The A380 for VVIPs

Attached to Chapter 16/Ways Ahead

Courtesy Airbus

'In Xanadu did Kubla Khan
A stately pleasure-dome decree ...'

(Samuel Taylor Coleridge, 1816.)

The realm of the celebrated 13th-century emperor and general (grandson of Genghis) reached from the Black Sea to the Pacific Ocean (one fifth of the world's inhabited land area at the time), so a stately 'flying-palace' would have been ideal for Kubla Khan's Asian territories!

Throughout history, top-net-worth individuals have had to handle the stress and pressures of long-distance travel.

Save a little sympathy for the billionaires out there!

Their calendars are packed with international events. They attend summits on government fiscal policy and meet politicians to discuss emergency funding for drought-ridden nations. Or, as was reported about billionaire investor Warren Buffett, they perform financial feats like bailing out Lloyd's of London.

Transporting your entourage from country X to country Y in time for the next urgent gathering of the great and the good can be a complex undertaking. When they fly commercial, billionaires and their fellow travellers must struggle through seething crowds at airport terminals and wait in long lines for airline check-in and security processing. They sit scrunched like human pretzels in too-small seats where flight attendants sometimes cannot even provide a drink of water.

Or they do something about it.

Majestic Palace in the Sky

Eager to make their trips as hassle-free as possible, many of these individuals have taken to flying on private jets. Typically these small airplanes carry between 6 and 20 people, and check-in is handled at the general-aviation section of an airport. Passenger boarding and disembarkation take place on specially reserved areas of the tarmac, and helicopter connections can usually be provided if required.

Recently, however, a new trend has emerged at the very top of the market: the conversion for private ownership of much larger—and more expensive—jets that are normally associated with commercial airlines. These are planes such as the Airbus A319 and A320; the Boeing B737 and B757; and even the twin-aisle wide-bodies, the B747, B767 and B777.

Then there is the Airbus A380.

What might the double-deck luxury interior look like? Lufthansa Technik, a provider of technical support and maintenance for over 300 of the world's airlines and operators, has designed an Airbus A380 for potential private clients that includes rooms with king-sized beds, deep pile carpeting and en-suite bathrooms; an office with Web and e-mail access; a dining room that can be used for entertaining guests or conducting business meetings; and a theater.

 
Airbus A380 © Lufthansa Technik

Airbus A380

The largest passenger airplane ever built, the Airbus A380, the ultimate acquisition in the billionaire bracket. Priced at close to US$250 million, the Airbus A380 is way beyond reach of those who are merely multimillionaires.

Floor Plans

Instead of the traditional rectilinear format for aisles and cabin dividers, the designers have incorporated S-curve and C-curve pathways linking individual zones that can be customized according to buyer preferences. Near the back of each deck there are traditional rows of cinema-style seating--suitable for an accompanying employee entourage or press corps.

Floor Plans
Upper Deck Private Lounge © Lufthansa Technik
 

Upper Deck Private Lounge

Travelers looking for some downtime can chill out in cozy alcoves along the windows and enjoy audio and video programs on demand, including computer games and immediate access to a wide range of high-quality movies stored digitally on the system's servers. The staircase visible in the back wall leads to the nose area of the main deck.

Main DeckConference Dining © Lufthansa Technik
 

Main Deck—Conference Dining

This room may be used for entertaining guests or conducting business meetings. Near the entryway one TV screen is visible, but more could be added; it would also be possible to use the cabin dividers and partitions as 'video walls,' to display simultaneously a range of high-impact programming—for instance, business-news reports or party-style disco dancing.

Main Deck © Lufthansa Technik
 

Main Deck

The design team has also created an aerial meeting room and auditorium. Plush seating is spread around the cabin's perimeter, and the room gets plenty of light—perfect for enjoying an evening cocktail or relaxing with a book.

Upper Deck Guest Area © Lufthansa Technik
 

Upper Deck Guest Area

This zone can be used for small business meetings, private dining or relaxing. The couch in the corner resembles an oversized ottoman and can be converted to sleeping accommodations. The corner cabinets can be filled with planter boxes or floral arrangements, providing a welcoming personal touch.

Upper Deck Private Bedroom © Lufthansa Technik
 

Upper Deck Private Bedroom

Utilizing the entire width of the cabin, this magnificent master bedroom features a sumptuous king-size bed, deep-pile wall-to-wall carpeting, and an elegant sofa. As in the other zones, the cabinetry is made of highly polished wood-finish surfaces inlaid with contrasting shades and graining. En-suite bathrooms include shower units and, if desired, gold-plated plumbing accessories.

Upper Deck Private Office © Lufthansa Technik
 

Upper Deck Private Office

Those working during the flight will be able to use their cellphones; Web and email access will also be available, ensuring global connectivity at all times. Carry-on bags can be placed in the roomy overhead stowage bins that run along the sides of the cabin, and blinds positioned in front of the windows can be opened and closed according to individual preference.

This Case Study was first published as a Travel Feature in Forbes.com on 18 December 2006, the year before the Airbus 380 was introduced into commercial service. I wrote the text, entitled 'Lavish Private Planes,' to accompany the sumptuous, palatial images graciously provided by Lufthansa Technik.

- Jennifer Coutts Clay

 

CONTACTS mentioned
in this Case Study

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www.jetlinercabins.com

Acknowledgements

Grateful acknowledgement is given to the airlines and other organizations credited in this book for permission to use their photographs. There are other images, also credited, that come from publicly available sources, for example, company sales brochures and websites. Pictures that are displayed without photo credits come from the Collection of J. Clay Consulting.
Jennifer Coutts Clay has asserted her right under the Copyright, Designs and Patents Act, 1988, to be identified as the author of this work.
First Edition in Hardback © 2003 Jennifer Coutts Clay. Second Edition in Paperback © 2006 Jennifer Coutts Clay. Third Edition in Digital Format © 2014 Jennifer Coutts Clay
JETLINER CABINS: Evolution & Innovation   |   The A380 for VVIPs Case Study   |   Attached to Chapter 16/Ways Ahead