Media Archive

A collection of articles and presentations featuring Jennifer Coutts Clay, author of JETLINER CABINS: Evolution and Innovation.

E-Book Announcement: New Jetliner Cabins Videos

E-Book Announcement: New Jetliner Cabins Videos

Video Clip #3

Corporate Branding (0:59)

More than just logos and jingles, corporate branding encompasses everything from cabin décor schemes to customer service interactions, all carefully crafted to attract new passengers and earn their repeat business.

6 February 2026

To Contact the Author

If you have a question about
JETLINER CABINS: Evolution & Innovation,
you can message Jennifer directly.

JETLINER CABINS:
Evolution & Innovation

Acknowledgements
Grateful acknowledgement is given to the airlines and other organizations credited in this book for permission to use their photographs.
There are other images, also credited, that come from publicly available sources, for example, company sales brochures and websites.
Pictures that are displayed without photo credits come from the Collection of J. Clay Consulting.

Jennifer Coutts Clay has asserted her right under the Copyright, Designs and Patents Act, 1988, to be identified as the author of this work.
First Edition in Hardback © 2003 Jennifer Coutts Clay.
Second Edition in Paperback © 2006 Jennifer Coutts Clay.
Third Edition in Digital Format © 2014 Jennifer Coutts Clay
Fourth Edition in Digital Format © 2024 Jennifer Coutts Clay