Media Archive
A collection of articles and presentations featuring Jennifer Coutts Clay, author of JETLINER CABINS: Evolution and Innovation.
Jennifer presented the Innovator of the Year Award at the TRAVELPLUS media ceremony, at the Aircraft Interiors EXPO in Hamburg, Germany.
www.travelplusawards.com
04 April 2017
As Jennifer explains: ‘The TravelPlus Awards show-case the dazzling range of Amenity Kits now available to airline passengers worldwide. For decades, first- and business-class Amenity Kits have been cherished as special souvenirs of memorable long-haul flights. Amenity Kit programs present major opportunities for airlines and manufacturers to display creativity and ingenuity when developing customized personal-care accessories. Promoting customer well-being throughout the duration of ever-longer flights is a highly competitive marketing challenge, and Amenity Kits have evolved from simply providing basic passenger-comfort items. Today’s luxurious giveaway bags, wallets, boxes, tins and pouches incorporate famous-name cosmetics and aspirational lifestyle-branding elements. Airlines that win TravelPlus Awards enjoy international accolades and ‘Star-Status’ ratings for offering their customers the very best-in-class design and quality of Amenity Kits.’
